It’s no less than a battle, yes; I’m talking about selling on Amazon. With a total of 12 Marketplaces and 5 million sellers across all marketplaces, selling on Amazon is a hard nut to crack! Amazon is, doubtlessly, one of the best eCommerce platforms for online selling but, there applies a condition- DO IT RIGHT! In addition to this, as a seller, you need to stay ahead of the competitive curve while understanding what works and what doesn’t. That’s when your Amazon seller account will serve its very purpose- higher sales and better ROI. So, let me tell you how to do it RIGHT!
10 Amazing Tips to Boost Sales on Amazon
Let’s dig deeper and understand some effective ways to enhance sales on the eCommerce giant- Amazon.
How should your product title be on Amazon? This is one of the most common questions among sellers and most of the good quality products remain unsold due to wrong title usage. An optimized title is the best way to provide precise information to the buyers and grab their attention. Moreover, it gives you an opportunity to capitalize on high ranking keywords. Follow a formula like Brand-product type- product features (color, gender, size, quantity, usage, etc) can be more beneficial.
To make your titles effective, you need to follow recently updates policies regarding title by Amazon.
Amazon marketplace is stiffly competitive, and you need to take great care of pricing your products. Even those who shop on other eCommerce stores cross-check prices for the same products on Amazon. This is the biggest difference that can set you apart from your competitors. You need to understand which products are worth promoting. Furthermore, it is advisable to sell only those items that can provide you with a sufficient amount of return on investment while having a competitive pricing structure.
Utilize Fulfilled by Amazon (FBA)
Here is the reason behind so many successful sellers on Amazon; the FBA is the way to increase the sales volume with ease. This service allows you to send the inventory to Amazon and they take care of the rest. If any of your products will get sold, Amazon does the fulfillment, packaging, and shipping and you pay the storage and shipping cost that is often discounted. To make sure that you reap the best benefits and profitability from FBA service, ensure that you sell only the best of your products.
Automate your Listing
You need to understand the importance of automating and streamlining the listing process. If you are spending a great deal of your time and efforts in listing your products manually, keep in mind that the same time and efforts you can utilize in marketing your products, engaging your customers and planning further. Amazon listing tool is available that allows you to list products in bulk, saving you a lot of precious time. Instead of wasting time, make sure to utilize the automated listing process.
Improve Image Quality
Product image on Amazon is something that matters a lot and is very important to capture a buyer’s attention. You don’t need a professional in general to get this job done for you as it can be done with ease if you follow some basic principles. For instance, shooting in natural lights, you can set the white balance to auto and neglect using a flashlight. In addition, make sure to capture images from different angles and your products will look great.
Focus on Improving SEO
As there are so many sellers on Amazon, it is important to understand how you can make your product easily remarkable. Amazon ranks listing on a variety of criteria and keywords in your title is one of the most important factors. It is advisable to include as many keywords as possible in your title to get the best effects; all you have is 500 characters to place your keywords effectively. Amazon provides you with the keyword tool to get it done.
Find Relevant Keywords
Making mistakes in keyword research can lead to a lack of visibility of products. You need to make sure that you include the right keywords in the title and the description of your products. To do this right, you can make use of some of the finest keyword research tools available out there including but not limited to SEMRush, Ahrefs, CamelCamelCamel and more. These tools can provide you with the right, relevant keywords for your product and enhance the visibility of your product.
Collect Good Feedbacks and Ratings
Customer review and rating has enormous power. 88% of customers say that they trust on customer reviews and ratings just like the personal recommendations. If you have connections with people locally and who enjoyed your products, you must reach to them and ask them to leave you a review. Moreover, if you get a video review or a review with the product image, it can work wonders and enhance the overall sales and profitability of your business.
Marketing outside Amazon
This is kind of trick to market your product outside Amazon, though email communications, as well as direct calls to action that can lead people away from Amazon, is restricted. Blogs and article can work better in this situation as you can market while targeting your niche with the relevant content, you can do the same on WordPress for free. Another way you can retain a customer is through attaching a coupon to the bottom of your packing.
Follow Amazon Regulations and Policies
If you want to reduce your sales, then one of the fastest ways to do it is to break Amazon rules. You won’t be able to sell if your account is suspended or it is shut down, right? So, it is better to do it another way around and that is by following the rules and regulations set by Amazon. If you know the Amazon rules and follow them, you are giving yourself the best chance to succeed.
So, if you are a seller on Amazon and looking forward to taking your business to another level, then following these tips and tricks make absolute sense. Keep selling!!